Facebook – is it alienating music?
Facebook’s decision last year to start charging to send updates to all subscribers has alienated some independent labels. Helienne Lindvall’s piece on Digital Music News looks further into the issue. This extract shows the potential cost for boosting a post, “The label has around 15,000 fans on the site, but sometimes only 1,000 of them will receive the posts, says Simms: “We have to buy advertising to ‘open up the window’ for the rest of the fans to see it.” This is what Facebook calls “boosting” the post, and it can cost anything from $50 to hundreds of dollars, depending on how many subscribers a label has. Simms puts out a record every two weeks, so he ends up having to spend $200-$300 a month in order to get the message out on Facebook. To put it in perspective – it’s about the same as what he spends on his professional PR company. For a small dance label such as My Favorite Robot, this is a significant expense, considering the limited revenue it makes from record sales. “
As music publishers, we wonder if perhaps some people have become too reliant on Facebook to engage their audience. It’s one of many tools available and reliance should not be placed solely in one area.
Read the full article on Digital Music News This Is the Story of How Facebook Alienated a Perfectly Good Dance Label…
