HSBC has launched a multi-channel campaign, created by JWT London, to mark celebrating 125 years since The British & Irish Lions first sailed to Australia.

Artist – The Pogues (Phil Chevron, Darryl Hunt, Andrew Ranken)
Track – ‘SOUTH AUSTRALIA’

South Australia is being used to promote HSBC/the Lions on their 2013 Australian tour, on TV, Internet, Events & In-flight.